A.What type of product flow do they use?
MTS
B. What type of customer order do they process?
They use the MTS process because they sell coffee and other breakfast foods that need to be stocked in order for their company to be successful.
C. Which cell do they fall into in the process characterization matrix?
They would probably fall in to the batch job section because they are not customizing anything in particular.
D. What are some of the factors influencing their process selection?
Some factors that influence their process selection would be the demand for their products and the growing market for fast and healthy breakfasts for consumers on the go.
E. Can they adopt any of the mass customization methods discussed?
No and yes because when someone orders a drink they are able to customize it to a certain point, but as for production, they cannot customize their products because it is the food industry and it is harder for a company like Starbucks to follow a mass customization format.
Wednesday, March 3, 2010
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